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Free Coffee with Cream, no Analytics

Categories: Analytics, Data, Food and Beverage, Guest Analytics, Marketing, Restaurant, Revenue Optimization
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Today is a great day. It’s great because I unexpectedly got a free cup of coffee from a multinational corporation and, at least during this transaction, I gave them nothing in return, except maybe, some discouraging data. Here’s the story of my $2 coup in a cup: My father and I decided to take my two young boys to the park to drain some of their energy (if that’s possible). On the way, I asked my father to stop at Read more

With the release of the Star Wars: The Force Awakens official trailer a couple of days ago, the countdown officially begins to the biggest movie event of the year.  I proudly join the millions of geeks who can’t wait for December 18th.  As I retrieve my old Star Wars figures from the attic, I am reminded of the cross-generational wisdom that has been delivered by this great franchise throughout its 38 year run.  More important, I now even recognize the Read more