OWL Pricing and Revenue Analytics Blog

The Words You Use Reveal If You Are Data-Driven

Categories: Analytics
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The topic of analytics is intimidating and even scary for many people, not because it involves technical discussions about databases, mathematics, or machine learning, but because the aim of analytics is to stop impostors dead in their tracks. By definition, you cannot be an analytics driven organization and at the same time have managers, at any level, spewing myths, assumptions, and outright fallacies about the way their company works, the market moves, or the customer thinks. This is the scariest Read more

The 5 Cs of Building a Data-Driven Company

Categories: Analytics, Big Data, Budget, Data, General Management, Hotel Analytics, Revenue Optimization
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It is hard to argue with the claim that Analytics is the hottest buzzword in business today. More specifically, the impact of Big Data is now a global topic of conversation in industry, government, and education. In many industries, every function from Finance to Marketing to Operations is becoming more data driven. Unfortunately, behind every technology bandwagon there are a plethora of unproven software startups cashing in on the unceasing pressure placed on managers to find a way to consistently outperform the Read more

5 Reasons to Stop Reverse Engineering Your Corporate Budget

Categories: Budget
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Even without any research to back me up, I think it is safe to say that most companies reverse engineer their budgets. That is, they decide on a final profit number or percentage and then go about building all the P&Ls to support that final number. From Wall Street to Main Street (sorry for the cliche), business managers tend to build budgets that reflect the expectations of owners and shareholders. Owners like this approach because it allows them to set Read more

How to Take On the Epidemic of Overconfidence at Your Company

Categories: Analytics, Data, Decision Science, Finance, Pricing
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From time to time one of our clients asks me to sit in on a vendor presentation for some Business Intelligence software. At the end of these demos the salesperson usually summarizes the value of the system by saying some derivative of “it allows you to make more confident decisions.” That is exactly the opposite of what the sales pitch should be. You see, in the business world there is no confidence problem. Managers across all industries are usually way Read more

10 Google Search Trends That Signal How the Finance and Accounting Careers Are Changing

Categories: Accounting, Analytics, Big Data, Data, Finance
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The Finance and Accounting conversation has stagnated.  As companies try to keep up with shorter business cycles, they are turning to multi-dimensional transaction data, and away from general ledger data, to craft better strategies. This trend should be alarming to most finance and accounting professionals whose resumés still highlight the traditional skills of these functions. Those skills are not where the opportunities are anymore. A thin data-analytics background will begin to have an impact on the salaries of those that can't surf the Big Data wave.   Fortunately, Read more