Practical essays on analytics, AI visibility, decision systems, forecasting, pricing, and the data work that actually changes business performance.
Artificial intelligence is reshaping how people discover products, services, and brands. Tools like ChatGPT, Gemini, and Perplexity are becoming the first stop for customer questions. Yet…
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The topic of analytics is intimidating and even scary for many people, not because it involves technical discussions about databases, mathematics, or machine learning, but because…
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I think it is safe to say that many companies reverse engineer their budgets. That is, they decide on a final profit number or percentage and…
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To go from data to profit, your company needs to adopt a healthy enthusiasm for the limitless potential of analytics with the discipline and awareness that comes from…
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The traditional career path for most business analysts is to start in Accounting or Finance and then jump into a managerial role. While this may be the most efficient process…
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From time to time one of our clients asks me to sit in on a vendor presentation for some Business Intelligence software. At the end of…
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Learn More »Uncover the insights hiding in any business using proven analytics frameworks.
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