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Artificial intelligence is reshaping how people discover products, services, and brands. Tools like ChatGPT, Gemini, and Perplexity are becoming the first stop for customer questions. Yet most businesses are still approaching AI discovery with outdated assumptions. The result: they assume their existing SEO, brand recognition, or content presence will carry over automatically. It won’t. AI works differently, and the myths around it can leave companies invisible at the very moment customers are searching. Here are five of the biggest misconceptions Read more