Over the last few years, the focus of Hotel Revenue Management has shifted from distribution to optimization. More specifically, hotels now need talent that can use advanced analytics to understand the math that maximizes results in forecasting and decision making. This transformation has constrained the vast majority of hotel RM professionals, who do not have a mathematics background, to a position where they can not offer the most value to their property. Hence, there is a trend in some hotel companies to centralize RM and put rate decisions in the hands of a few RM gurus. More so, we predict that this talent gap will only increase in the years to come as technology zooms ahead into Big Data platforms — all, while hospitality schools are only now, slowly, beginning to modernize their RM curriculum. At Origin World Labs, we are helping hotel companies fight this trend with high impact, workplace learning.
OWL helps you unleash the potential of your RM function by empowering your staff with the knowledge to understand and use the most applicable statistical tools, data mining techniques, and predictive analytics concepts. Our focus is to help RM professionals get comfortable with the concepts that will have an immediate impact on profits. We like to start by teaching the basic statistical “tool set” that will allow everyone in your RM team to recognize where opportunities are being missed and how to identify potential problems.
At OWL, we understand the nuances of the hotel RM process and our methodology is built around this unique perspective. Whether you are an independent with a small staff or a multi-property owner with a few hundred RM professionals, we can build an on-site learning program that will give your RM team the quantitative skills that today’s competitive environment demands. We offer learning solutions from basic statistics concepts for low-level users to advanced optimization techniques for RM veterans; from standard demand curves to NoSQL; from a one-off introductory class to a private-label, full certification program.
OWL’s network of seasoned trainers span many continents and languages. They are driven by a natural enthusiasm to bring the power of predictive analytics to the best hotels in the world. For more information or to discuss your specific needs, please contact Robert Hernandez at 786.704.2277 or by email at robert[at]originworld.com.
Principles of Counting and Probability for Hotel RM
How to Analyze Variances in Hotel Performance
OWL Statistical Tool Box for RM
The Expected Value of Revenue Management Decisions
Hotel Data Mining Concepts and Technology
From PAR to PAC: How to Think Analytics-ly
Total Demand Management Concepts
Building Hotel Demand Curves
Forecasting for Hotel RM (Intro and Advanced)
Excel Modeling for RM
Capacity Control and EMSR
Dynamic Pricing and Optimization (Intro and Advanced)
Introduction to Guest Analytics
Advanced Guest Segmentation