The art of creating relationships has been replaced by the science of managing engagement. Today’s highly data intensive marketing environment demands a new mindset and a new set of tools. Marketing Engineering is the process of optimizing marketing decisions around the insights gathered from statistical modeling of transaction and social data. The result is the ability to predict consumer response to proposed marketing actions.
This new practice requires the use of advanced analytical techniques that permit new levels of understanding of your customer’s needs and wants. OWL can deploy a comprehensive set of customized analytics models that will re-focus your marketing efforts and will allow your business to reach new levels of customer conversion and retention.
From latitudinal customer profiles to live scoring models, our Marketing Engineering methodology has two main objectives. The first is to put you on a path of continuous learning fueled by a steady stream of insights about your customer’s attitudes and behavior. The second is to direct you to profit opportunities exposed by your new knowledge.
Market Basket Analysis